Abstract
INTRODUCTION With such a large number of guests, Celebrity can reasonably be compared to many large hotel chains. Unlike hotel chains, however, a cruise ship must be self-sustaining while at sea. Additionally, just as in the airline business, weight leads to energy consumption and energy consumption leads to costs. In addition, since the tourism industry relies on pristine ports, the company must be a steward of the environment, as well as work with local official in their efforts to minimize harm to the environment so that their business continues to thrive.
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