Abstract
Due to the need to promote a larger scale of low-carbon commuting, it is important to identify the influencing factors of the users’ intentions in the adoption of sharing bikes. For studying bike-sharing adoption in cross-national contexts, this research establishes a new model. By conducting multi-group structural equation modeling (SEM), the influencing factors of the adoption in China and Estonia are identified, respectively. Meanwhile, the moderation effects of the national context on several influencing factors are confirmed, and this result indicates that the contexts for bike-sharing adoption are different in the two countries. Two factors have also been found, namely the availability of infrastructure and the beneficial cost, for which policy interventions could have a significant impact in China but not in Estonia. Thus, more active policy interventions might lead to a higher level of adoption intention for the Chinese. This finding provides the implication that implementing policy interventions could be critical for accelerating the adoption of bike sharing and promoting low-carbon commuting.
Highlights
Environmental issues have caused significant concerns worldwide, and one concern is global warming due to greenhouse gas emissions [1,2]
In agreement with the previous research, this study finds that habit strength, fast mobility, exercise function, and beneficial cost have significant impacts on the adoption intention in both countries [16,17,20,22,36,38,47,48]
For the perceived beneficial cost, it could indirectly influence intention being mediated by habit strength in both countries, and this suggests that habit strength, which impedes adoption intention, could be alleviated through lowering the costs of riding shared bikes
Summary
Environmental issues have caused significant concerns worldwide, and one concern is global warming due to greenhouse gas emissions [1,2]. To tackle this issue, reducing energy consumption and carbon emissions has become a commonly recognized strategy [3,4]. Motorized vehicles are one of the major sources of environmental pollution in urban areas [6]. Bike-sharing services are low in emissions; by taking the place of motorized vehicles, the increasing adoption of bike sharing could decrease the use of high-emission vehicles in urban areas. Bike sharing is a green and sustainable transport choice due to its efficient use of resources and the reduction in harmful emissions [8]. Various bike-sharing systems have been implemented around the world to tackle global warming, reduce traffic congestion, and promote physical activity
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