Abstract
ABSTRACT So far eleven series of Bigg Boss have garnered huge television rating points making it a profitable endeavour for all those involved. Despite that the show has claimed its unique space among several Hindi general entertainment channels, it has been criticized for its controversial contents, posing several questions on psychological safety and ethicality of means used to achieve successful business ends. Showing a disclaimer at the beginning of each show may suffice legal needs but what about the ethical ones?
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