Abstract
ABSTRACT Big Tech is driving a digital techno-economic paradigm, which has already profoundly changed parts of the world of work. This new paradigm has been characterized as 'digital Taylorism'. Our contribution speaks to the impact of Big Tech beyond its country of origin (USA), using the example of Amazon in Germany. In Germany, trade unions, works councils and associated employee-oriented organizations are involved in the production of social knowledge. We examine how this labour-oriented knowledge is generated and how it influences Amazon's power to shape the ‘human-technology configuration’.
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