Abstract
New information technologies have led to the rapid and effective growth of social networks. The amount of data produced by social networks has increased the value of the big data concept, which is one of the popular current phenomena. The immediate or unpredictable effects of a wide array of economic activities on large masses and the reactions to them can be measured by using social media platforms and big data methods. Thus, it would be extremely beneficial to analyze the harmful environmental and social impacts that are caused by unsustainable business applications. As social networks and big data are popular realms currently, their efficient use would be an important factor in sustainable economic development. Accurate analysis of people’s consumption habits and economic tendencies would provide significant advantages to companies. Moreover, unknown consumption factors that affect the economic preferences of individuals can be discovered and economic efficiency can be increased. This study shows that the numerous solution opportunities that are provided by social networks and big data have become significant tools in dynamic policy creation by companies and states, in solving problems related to women’s rights, the environment, and health.
Highlights
New information technologies have led to the rapid and effective growth of social networks
In the most recent report prepared by the Independent Expert Advisory Group (IEAG) [4] under the United Nations (UN) Secretary General, the data revolution for sustainable development was defined as producing more detailed and high-quality information to encourage and monitor sustainable development by combining the data that was obtained from new technologies with traditional data
By discussing the concept of social networks and big data together, the contribution of new data analysis opportunities that have emerged with recent technological developments to the 2030 sustainable development objectives is discussed
Summary
New information technologies have led to the rapid and effective growth of social networks. The fact that billions of people can instantly share content including sports, economy, politics, and environment is extremely crucial in terms of the comprehensiveness of information These data groups, which indicate the trends of large groups of people, can be analyzed through big data facilities. The results of this analysis can be used as a new tool to develop effective sustainable investment policies and policies and strategies in areas such as environment, health, and women’s rights. The purpose of this study is to analyze big social network data using popular big data analysis tools and to demonstrate the effects of data on sustainable development.
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