Abstract

Cities are aware today more than ever by the value of new technologies to develop effective and sustainable services for citizens, visitors, and businesses in all areas of the territory, this awareness is based on the inclusion of technology in the socio-economic formula by integrating modern analytical tools to analyze massive urban data to capitalize on valuable insights about key strategic performance indicators for the success of city model. This paper’s main contribution is to explore big data analytics adoption in smart city model using affordance theory and providing an example of the use of technology affordance perspective as one of the concepts that has been adopted in a variety of studies that used to describe and analyze the potential enabled affordances for actions that arise from the relationship between a technological artefact and goal-oriented actors of Big Data Management tools and how adopting a high-level big data smart city driven strategy can unlock new technological and business potentials.

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