Abstract
Even at an early stage, diverse big data have been applied to tourism research and made an amazing improvement. This paper might be the first attempt to present a comprehensive literature review on different types of big data in tourism research. By data sources, the tourism-related big data fall into three primary categories: UGC data (generated by users), including online textual data and online photo data; device data (by devices), including GPS data, mobile roaming data, Bluetooth data, etc.; transaction data (by operations), including web search data, webpage visiting data, online booking data, etc. Carrying different information, different data types address different tourism issues. For each type, a systematical analysis is conducted from the perspectives of research focuses, data characteristics, analytic techniques, major challenges and further directions. This survey facilitates a thorough understanding of this sunrise research and offers valuable insights into its future prospects.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.