Abstract
We are in the era of big data. Big data provides unprecedented opportunities to study human behaviour. Although large datasets alone are not sufficient for solving the most pressing of human problems, they can reveal patterns of human behaviour that are hard to observe in the laboratory. Social scientists have been lagging behind their peers in the physical and medical sciences in embracing big data. This paper briefly presents how social science research and teaching are evolving to meet the challenges and opportunities of big data.
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