Abstract

Big Data (i.e., social big data, vehicular big data, healthcare big data etc) points to massive and complex data, that require special technologies and approaches for storage, processing, and analysis. Similarly, big data applications are software and systems utilizing large and complex datasets to extract insights, support decision-making, and address diverse business and societal challenges. Recently, the significance of big data applications has grown immensely for organizations across diverse sectors as they increasingly rely on insights derived from data. The increasing reliance on data insights has rendered traditional technologies and platforms inefficient due to scalability limitations and performance issues. This study contributes by identifying key domains impacted by big data, examining its effect on decision-making, addressing inherent complexities and opportunities, exploring core technologies, and offering solutions for potential concerns. Additionally, it conducts a comparative analysis to demonstrate the superiority of this research. These contributions provide valuable insights into the evolving landscape shaped by big data applications.

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