Abstract
This case study discusses the concept of big data analytics, which involves managing and analyzing large, complex data to discover patterns and insights. Implementing big data analytics has many benefits, such as improving decision-making processes, enhancing accounting processes and compliance, boosting marketing campaigns, and providing better credit risk assessment procedures. This case study aims for the student to understand the challenges of big data analytics implementation in a Malaysian commercial bank. Students take on the role of a Senior IT Manager who needs to consider solutions to the implementation problems. Although the team proposed using cloud-based services as a solution to these issues, the CEO expressed concerns about security risks and requested other alternative solutions. The team has also been requested to come up with solutions to the data quality issues experienced by the case study bank.
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