Abstract
The application of big data analytics is significantly gaining awareness in the educational sector as universities are operating under pressure in an increasingly competitive environment. Quite a number of researchers have reported the use and application of big data in different fields with few publications addressing the integrative application of big data analytics in institutions of higher education. The purpose of this paper is to explore the applicability of big data analytics in higher institutions. This paper outlines the major areas in which big data analytics can be of use in the higher institutions such as in academic and management levels. The ultimate goal is to optimize using big data analytics in learning and decision-making.
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