Abstract

Intangible cultural heritage involves a large number of national traditions, or folk unique knowledge, language, and customs, derived from folk dance and music as well as traditional medicine and other forms of art. China’s intangible cultural heritage plays a key role in the whole national traditional culture. Strengthening the protection of intangible cultural heritage and promoting its continuous development is an important way and inevitable choice to strengthen cultural self-confidence and build a cultural power. As the builders and successors of the socialist cause, college students must strengthen their cultural self-confidence and shoulder important responsibilities in the construction of a cultural power. Big data is a new technology in the Internet era. Using big data technology to realize the collection, preservation, retrieval, reproduction, integration, dissemination, and utilization of intangible cultural heritage information can better meet the requirements of the times, so as to provide new opportunities, conditions, and means for the inheritance and development of intangible cultural heritage. This article will discuss the use of big data to analyze the research talent training of the deep integration of intangible cultural heritage inheritance and art design education in colleges and universities. This article introduces the background and significance of intangible cultural heritage inheritance and educational integration, introduces its related methods, and then designs a new mode of intangible cultural heritage learning in colleges and universities based on big data. Finally, this article applies the model to college education and then investigates the students’ experience of the new model curriculum, and comes to the conclusion that the proportion of people who choose to like and very much like the new model is 69.3%; 83.3% of the people who chose to agree and strongly agree with the new model were helpful to themselves. In short, the application and design of the new curriculum model is still relatively successful.

Highlights

  • In recent years, countries all over the world have gradually realized the significance of protecting their national traditional culture, actively carried out project legislation, and established an effective working mechanism, with fruitful results

  • Questionnaire Design. e questionnaire design of the experiment is divided into two parts. e first part investigates students’ attitude and understanding of intangible cultural heritage inheritance, and the second part investigates students’ learning feelings about the new model of university intangible cultural heritage curriculum based on big data. e questions in the first part are as follows: (1) As an art major, do you think you should shoulder the responsibility of inheriting intangible cultural heritage?

  • 47.5% of the students choose to be very worthy and 41.5% of the students choose to be worthy, which proves that most students are aware of their responsibility for inheriting intangible cultural heritage, which is a good phenomenon. It can be seen from the picture that only 2% of the students think they should not shoulder the responsibility of inheriting intangible cultural heritage. erefore, the school can further strengthen the cultivation of students’ awareness of intangible cultural heritage inheritance, so that every art major student can realize their importance to intangible cultural heritage inheritance

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Summary

Introduction

Countries all over the world have gradually realized the significance of protecting their national traditional culture, actively carried out project legislation, and established an effective working mechanism, with fruitful results. Denmark, Russia, and Switzerland collect, record, sort out, and establish special institutions to study folk literature and art; Japan and South Korea have promulgated relevant laws and comprehensively launched the investigation of national customs and cultural property. The protection and inheritance of intangible cultural heritage has come into people’s vision and gradually attracted people’s attention. Compared with tangible cultural heritage, intangible cultural heritage faces greater difficulties in the process of protection and higher risks in its development, and the protection and inheritance of intangible cultural heritage is imminent, which has attracted extensive attention all over the world. Students majoring in art and design should shoulder the important task of inheriting intangible cultural heritage. erefore, in this context, it is Mobile Information Systems necessary to explore the talent training of the integration of intangible cultural heritage culture and higher education

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