Abstract
At present, the e-commerce industry of agricultural products plays a pivotal role in promoting income growth and helping rural revitalization. This paper collected relevant data in the recent 8 years (2012 to 2019) and used the DEA model and Tobit model to analyze the correlation degree between the efficiency and various influencing factors in China. DEA analysis results show that, in recent years, three efficiencies are quite different: the comprehensive efficiency and scale efficiency show an upward trend, while the pure technical efficiency remains at a high level. Tobit model results show that the number of urban Internet users, rural Internet users, logistics practitioners, the development of national economy are negatively correlated with e-commerce efficiency; the length of traffic construction has no significant correlation; the level of agricultural mechanization has a significant positive correlation. Hence, the paper puts forward four suggestions.
Highlights
In recent ten years, Chinese rural e-commerce has evolved from the agricultural e-commerce stage to the rural e-commerce stage [1], and e-commerce has achieved remarkable results in helping targeted poverty alleviation [2]
Three groups of factors are selected to construct investment indicators, namely, information technology investment, logistics service investment, and infrastructure investment. e relative e-commerce efficiency is assessed by the DEA model
Static Analysis Based on the DEA Model. e condition of the DEA model is n ≥ 2 (m + s), so the selection of data and indicators in this paper meets the measurement standard of the DEA model
Summary
Chinese rural e-commerce has evolved from the agricultural e-commerce stage to the rural e-commerce stage [1], and e-commerce has achieved remarkable results in helping targeted poverty alleviation [2]. The e-commerce industry of agricultural products has a good development prospect. Macro’s research [5] on the efficiency and influencing factors of agricultural products e-commerce is rare, but the macro research is conducive to clearly showing the effectiveness of input and output in the process of e-commerce development and is conducive to the control of the future development and investment direction of agricultural products e-commerce. Erefore, this paper uses the DEA model and Tobit model to explore the efficiency and influencing factors of agricultural products e-commerce in the past eight years and puts forward suggestions for the future development of the agricultural products e-commerce industry Macro’s research [5] on the efficiency and influencing factors of agricultural products e-commerce is rare, but the macro research is conducive to clearly showing the effectiveness of input and output in the process of e-commerce development and is conducive to the control of the future development and investment direction of agricultural products e-commerce. erefore, this paper uses the DEA model and Tobit model to explore the efficiency and influencing factors of agricultural products e-commerce in the past eight years and puts forward suggestions for the future development of the agricultural products e-commerce industry
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