Abstract
Having distinguished intellectual insights of the business over rival firms empowers the organizations to make quick, smart and exceptional decision that gives a competitive advantage in the ever-changing complex business world. It is an arduous task to derive the intellectual insights from the abundant information may require investment of great effort, time and money. Undoubtedly, information is wealth. This paper a brief review study that offer vivid definition of big data application which has distinguished features and also analyzed how organizations create and deliver value from big data. We further made an attempt to propose consolidated characterization of big data, examples of business drivers, risk consideration in big data success.
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