Abstract
In this paper, the competition between, on the one hand, regional and super-regional shopping centers and, on the other hand, “category killers” and “big boxes” is analyzed using discrete choice modeling (logistic regression). An extensive Origin-Destination phone survey in the Quebec Metropolitan Area in 2001 provides detailed information on both households' socioeconomic and demographic profiles and daily trip patterns, making it is possible to identify and model customers' shopping destination choices. The findings suggest that several trip and household attributes impact customers' choice for either big boxes or traditional shopping centers: trip purpose, transportation mode and car ownership, day of the week, departure time and place as well as trip length and, finally, respondent's gender, age and type of household.
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