Bidirectional effects of priming in speech perception: Social-to-lexical and lexical-to-social

Abstract

Previous perceptual research demonstrates that providing listeners with a social prime, such as information about a speaker's gender, can affect how listeners categorize an ambiguous speech sound produced by that speaker. We report the results of an experiment testing whether, in turn, providing listeners with a linguistic prime, such as which word they are about to hear, affects categorization of that speaker's gender. In an eye-tracking study testing for these bidirectional effects, participants (i) saw a visual prime (gender or lexical), (ii) heard an auditory stimulus drawn from a matrix of gender (female-to-male) and sibilant frequency (shack-to-sack) continua, and (iii) looked to images of the non-primed category. Social prime results replicate earlier findings that listeners’ /s-ʃ/ boundary can shift via visual gender information. Additionally, lexical prime results indicate that listeners’ judgments of speaker gender can shift with visual linguistic information. These effects are strongest for listeners at category boundaries where linguistic and social information are least prototypical. In regions of high linguistic and social prototypicality, priming effects are weakened or reversed. The results provide evidence of a bidirectional link between social and linguistic categorization in speech perception and its modulation by the stimulus prototypicality.