Bicycle Industry in India and its Challenges – A Case Study

Abstract

Background/Purpose: Bicycles are a popular means of transportation in rural areas, especially among low-income populations, but they are also gaining popularity in metropolitan areas, especially among the fortunate and affluent. The Indian bicycle industry is dominated by roadsters, fancy, teenagers, and other types of bicycles such bicycles include mountain bikes, sports bikes, hybrid bikes, touring bikes, and other motorcycles. This article provides a comprehensive analysis of India's bicycle industry and examined it in depth. Objective: To observe the growth and challenges of Bicycle Industries and review the contributing factors that helped this growth. Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and using SWOT framework. Findings/Result: Based on the analysis of facts and figures and also by looking at the various scenarios of expansion of the Bicycle industry in India, it is seen that this industry has seen considerable growth and progress in various avenues such as the country's economy, the contribution of the international economy, research in bicycle area. Few recommendations are also suggested to take the concept further. Originality/Value: This paper study provides a concise overview of the bicycle industry based on the different data gathered, as well as information on its existing state, needs, and potential for future improvement. Paper type: A Research Case study paper on growth, challenges of the bicycle industry in India.