Abstract
Starting from a university workshop, the essay analyzes the performance of libraries on the main social networks, focusing on the content disseminated and the differences that emerged between Facebook and Instagram in the modus pubblicandi. In a comparative perspective, attention was paid to museums, which are also characterized by a dense editorial plan. The study, in conclusion, confirms the importance of social media in the communication strategies of cultural institutions and highlights how the use that users make of it can represent the basis of an important experiential process to stimulate encounters and relationships with the library.
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