Bibliometrics Analysis of Event Management in the Digital Era: Challenges and Opportunities for Event Planners

Abstract

To remain competitive, event planners must stay current with the latest trends and technologies, such as virtual and augmented reality, artificial intelligence and the Internet. This paper presents a comprehensive bibliometric analysis using VOSviewer software to provide insight into the intellectual structure of knowledge using citation and co-citation networks, as well as key concepts using a keyword co-occurrence network, on the topic of opportunities and challenges faced by event planners when managing events in the digital era. The investigation begins by examining the Scopus database for articles published with keywords relevant to the topic. VOSviewer software was used for science mapping and network analysis of extracted data. This systematic field mapping helps graphically illustrate the publication evolution between 2015 and 2024 and identify the current research interests and potential directions for future research. A total of 125 articles were included comprising 44 conference papers, 39 original articles, 9 book chapters, 5 books, and 2 reviews. The United States, United Kingdom and Germany were the principal countries of origin of publications. The most frequently appearing keywords were “information management” with 116 occurrences and “network security” with 68 occurrences. The top five keywords with the greatest total link strength were information management, network security, security information and event management, cybersecurity, and intrusion detection. It is imperative that stakeholders, including funding agencies, event management organizations, researchers, and event managers, collaborate to ensure that the volume of quality research in this area keeps pace with the rapid advancements transforming the industry.