Abstract
This paper contains research in the most productive journals, the most prolific and productive country, dedicated to the study of the motivation of volunteers for sporting events. Over the past 40 years, the number of journal publications devoted to these areas has grown exponentially. This paper addresses the most important contributions in these areas with the help of a bibliometric method. Furthermore, this paper uses the similarity view for graphical mapping important themes and keywords. Several researchers in these fields have reviewed all of the articles published on the Web of Science for an as broad time as discussed in this study. This research is useful for various purposes. It is possible to identify the greatest potential of countries and institutions to help academics and researchers in their research development and research exchanges, and possibly to determine what would be important to pursue their doctorate and improve their careers.
Highlights
IntroductionTourism and events are heavily dependent on volunteers, who are an essential resource for organizing a memorable experience
Many areas of society have benefited from the help of volunteers
We found that the factors of motivation of sport event (MSEV) can be seen by certain keywords such as benefits (87 occurrences), costs (32 occurrences), and social media (30 occurrences)
Summary
Tourism and events are heavily dependent on volunteers, who are an essential resource for organizing a memorable experience. The effects of events are still controversial in the academic literature, events can be seen as drivers of local tourism strategies and regional marketing concepts (Getz, 2007). This may include, for example, the use of sporting events in low season. (Arnegger & Herz, 2016) This makes the link between events and tourism visible, which requires an integrative approach in scientific research
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