Abstract
The term Macedonia is one of the oldest historical terms. Macedonia is a rare country in the world whose name has been continuously mentioned for more than two millennia. Confirmation of this is the Holy Scripture - Bible, the most important holy book of Christianity. The paper will present integral excerpts from the New Testament, that is, from the travels of St. Paul the Apostle in Macedonia and the mention of the name Macedonia, Macedonian, Macedonian land and other formulations. The aim of the paper is the analysis of the mentions and presentation of Macedonia with an identity and image, and the promotion of a new tourist product "Biblical Macedonia" as a challenge to develop it into a tourist brand.
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