Biases in social comparative judgments: the role of nonmotivated factors in above-average and comparative-optimism effects.

Abstract

Biases in social comparative judgments, such as those illustrated by above-average and comparative-optimism effects, are often regarded as products of motivated reasoning (e.g., self-enhancement). These effects, however, can also be produced by information-processing limitations or aspects of judgment processes that are not necessarily biased by motivational factors. In this article, the authors briefly review motivational accounts of biased comparative judgments, introduce a 3-stage model for understanding how people make comparative judgments, and then describe how various nonmotivational factors can influence the 3 stages of the comparative judgment process. Finally, the authors discuss several unresolved issues highlighted by their analysis, such as the interrelation between motivated and nonmotivated sources of bias and the influence of nonmotivated sources of bias on behavior.