Biased calculations: Numeric anchors influence answers to math equations

Abstract

AbstractPeople must often perform calculations in order to produce a numeric estimate (e.g., a grocery-store shopper estimating the total price of his or her shopping cart contents). The current studies were designed to test whether estimates based on calculations are influenced by comparisons with irrelevant anchors. Previous research has demonstrated that estimates across a wide range of contexts assimilate toward anchors, but none has examined estimates based on calculations. In two studies, we had participants compare the answers to math problems with anchors. In both studies, participants’ estimates assimilated toward the anchor values. This effect was moderated by time limit such that the anchoring effects were larger when the participants’ ability to engage in calculations was limited by a restrictive time limit.