Abstract

In the past three decades, the study of financial behavior has become a fascinating subject. According to Thaler (1980), investors may be influenced by behavioral biases that frequently result in suboptimal decisions. Over time, scholars have contested the ideas and assumptions of normal contemporary finance and finance, but behavioral finance theory has also been questioned and faced numerous difficulties. In the Efficient Market Hypothesis (EMH) theory, rational investor behavior in financial markets is assumed (Fama, 1970). According to anticipated utility theory, investors behave rationally when making decisions by weighing the relative rewards and hazards of all alternatives (Kahneman & Tversky, 1979). Financial conduct is how individuals behave in financial matters and the psychological influences on financial decisions (Nofsinger, 2001). The Dimensions database's metadata was extracted for this investigation on July 15, 2022. Dimensions is a less well-known metadata aggregator than Scopus and Web of Science; the Dimensions Database is an academic database collecting research articles and their citations, as well as awards, patents, clinical research, policy documents, and altmetric information. This database aims to record and provide insight into the broader research community (Bode et al., 2019). Two articles on behavioral bias and financial decision-making were originally published in 1999, according to the search results. The demand for research in this field began to stabilize between 1999 and 2022, while the number of publications continued to rise from 2007 to 2022. In addition, the co-occurrence-based publication development map includes seven clusters. Financial literacy, disposition effects, and risk are contemporary research issues.

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