Abstract
Santa Barbara County Public Health Department Nutrition Services and Women, Infants, and Children program in California are meeting the needs of Generation Y mothers through the first of its kind two-way texting program for breastfeeding peer counselor participants called “Bfed.” In addition, there is a prenatal breastfeeding class that has topics that use the phone with apps, video clips that include actual successful breastfeeding peers, and a YouTube site to view at a later time. Class participants actually use their cell phones during class instead of having to turn them off.
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