Beyond the Korean Wave: Understanding the Motivation of Among Indonesian Gen Z to Learn Korean in the K-Pop Trend

Abstract

This research aims to uncover the motivation that drives the Indonesian Generation Z (Gen Z) to learn Korean and absorb Korean Pop culture as a lifestyle that is now increasingly trendy. Pop-Korean Language and Culture referred to in this research is the Pop-Korean language and culture used in South Korea, a language that has recently become popular with young people not only in Indonesia but in several other countries in the world. This research was designed with the aim of; 1) to reveal the motivations that encourage Gen Z to learn Korean, and 2) to measure their level of perception of Korean pop culture. The results of this research show that Gen Z’s interest in Korean in the trend of K-Pop is caused by K-Pop being a trend among the younger generation. The implications of this research contribute to the reader’s understanding that the cultural orientation of Gen Z is different from the Old Generation who tend to keep themselves away from new things.