Beyond the Degree: Gendered Outcomes for BSBA Marketing Management Graduates

Abstract

This study describes the profile, educational experiences, number of employed, career preparation, and employment data of the BSBA Marketing Management graduates from the College of Business, Economics, and Accountancy at Mariano Marcos State University City of Batac, Ilocos Norte, from 2013-2014 to 2017-2018, using gender-based analysis. Through descriptive research methods and adapting the CHED-Graduate Tracer Study survey questionnaire, data was collected from a random sample of 209 graduates, representing 37.59% of the total BSBA Marketing Management graduates. The findings reveal a higher percentage of female graduates, the majority are single and from Region 1. Male and female graduates were primarily driven by the desire for immediate employment opportunities. Although females performed better in academic honors, males tended to receive more non-academic awards. The study emphasizes high employment rates among BSBA Marketing Management graduates, emphasizing the program's efficiency in imparting job-related skills. Career preparation strategies, such as walk-in applications and internships, proved effective for both genders, with males prioritizing special skills and females focusing on career challenges. Employment data indicates a balanced distribution across employment status and industries, although there are slight variations in preferences between genders. Recommendations include curriculum diversification, ensuring gender equality in awards, enhancing internship programs, promoting ongoing learning, addressing gender disparities, facilitating networking opportunities, and continuous program evaluation.