Abstract
ABSTRACTThis article examines who sees party and campaign information through social media, as well as which people share this information through social media. Using the 2009 German Longitudinal Election Study, we find that younger party members and strong partisans are more likely to see party and campaign information through social media, regardless of their income, education, or gender. In addition, party members are significantly more likely to share party and campaign information through social media. These results are promising because they suggest that parties can engage younger voters through social media sites. Moreover, they show that when parties post campaign information online, they make it easier for party members to mobilize people who might otherwise not be exposed to campaign information.
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