Abstract
The Base of the Pyramid is a fertile field for innovation. Since the seminal article form Prahalad and Hart (2002), the concept has evolved from a perspective of selling to the poor (BoP 1.0) to a more inclusive and purposeful model. Meanwhile many other trends appeared with the same objective to use market mechanisms in order to create a better world. Some of these trends are Shared Value, Conscious Capitalism, B Corps and Social Entrepreneurship. This article aims to analyze some of the common characteristics of these trends. The conclusion is that they are not complete solutions, but possibilities to rethink the way businesses are done. They do not solve the problem of eradicating poverty or diminishing vulnerabilities, but they are part of the solution.
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