Abstract
This paper seeks to provide a more comprehensive understanding on how partner firms decide how to behave in multi-partner alliances. Our core argument is that firms, in such collaborative contexts,could behave according to the traditionally studied archetypes (i.e. cooperative and non-cooperative behavior modes) but also could display non-archetypal modes of alliance behavior (i.e. not identified by existing literature). We started with the accepted premise that partners’ expectations with the collaboration guide their behavioral choices in alliances. Based on a longitudinal study on a real life R&D consortium, we then provide a revisited explanation of the partners'choices of archetypal versus non-archetypal modes of alliance behavior. In order to do so, we look at partners’ expectations in an unconventional way, categorizing them according to two new dimensions (i.e. uniformity and stability). Grounding our observations into theory, we further offer an emergent framework on two particular non-archetypal...
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