Abstract
Abstract Cape No. 7 (2008) was the most extraordinary cultural phenomenon to sweep Taiwan in 2008. From its debut on Aug. 22, 2008 to its close on Dec. 12, 2008, Cape No.7, a locally produced low-budget movie, not only achieved the longest theatrical release in Taiwanese cinematic history, stretching to 16 weeks, but also earned US$ 15.5 million in box office sales, becoming Taiwan's second highest-grossing movie of all time, trailing only to Titanic (Li, 2008).
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