Abstract
Introduction PART I: THE CONTEXT What is the Mobile Marketplace really about ? The Topography of Mobility, Information and Marketing Humans as Mobile Creatures PART II: CONDITIONS, DRIVING FORCES AND TRENDS Technology, People, Institutions and the Economy Technology Institutions People Economics The New Marketing Logic PART III: THE ARENA Players in the Mobile Marketplace Digression: The Future of the Mobile Marketplace, according to Users and Experts PART IV: TOMORROW'S MOBILE MARKETPLACE The Mobile Marketplace in 2007 Four Pictures of Mobile Tomorrows
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