Abstract

ABSTRACT This study examines the Security Service of Ukraine’s (SBU) use of its Telegram channel for social media outreach during the Russo-Ukrainian war. It employs a qualitative thematic analysis of Telegram posts published between February 2022 and October 2023 to investigate the SBU’s communication strategies. The study identifies the SBU’s focus on themes such as collaboration and treason, showcasing its operational successes, and countering Russian espionage in its social media messaging. The findings provide insights into the SBU’s approach to engaging the Ukrainian public, in contrast with traditional concepts of intelligence communication, and emphasise its role in influencing public discourse.

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