Abstract
ABSTRACTThis paper investigates the media’s role in shaping perceptions and policies concerning the so-called migrant crisis as well as how this affects solidarity with newcomers, specifically focusing on Italy. The first part of the paper examines the coexistence of the humanitarian narratives of saving lives and the spectacle of militarised borders. It unveils how the daily transmission of sensationalist and stereotyped images of migrants contributes to their transforming into subjects and objects of fear, both experiencing the fear of being rejected and eliminated and inspiring fear in the resident populations. The second part addresses the need for innovative approaches in the construction of a positive public image of migrants and refugees. Through an analysis of several communication campaigns, realised by state and non-state actors for the promotion of social coexistence between citizens and newcomers, this paper calls for a fundamental shift in the way we communicate about migration. A concluding reflection on the challenges and opportunities posed by the arrival of migrants and asylum seekers in our societies, proposes that they should not only be perceived as objects of policies, but should be considered active partners of their own inclusion in the receiving societies.
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