Abstract
The present research examined effects of exposure to the German flag on outgroup prejudice in Germany. In agreement with social identity theory, we demonstrated that exposure to the German flag increased outgroup prejudice among highly nationalistic German respondents. This finding seems to contradict prior research illustrating that exposure to the US flag reduced outgroup prejudice among highly nationalistic American respondents. This contradiction is considered the result of various concepts Germans associate with the German flag compared to concepts Americans associate with the US flag. Practical implications for flag exposure are discussed.
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