Between Tradition and Modernity:A Study on the Changes of Shanghai Citizens' Social Life in the Late Qing Dynasty——Focus on the Advertisement of The Shen Daily

Abstract

As a commercial newspaper,The Shen Daily has paid great attention to the publication of advertisements since its inception. 
 With the changes of social life, the content and form of The Shen Daily advertising have evolved continuously. The social life of the 
 Shanghai people in the late Qing Dynasty has undergone earth shaking changes in both material and spiritual aspects. As the first group 
 of capital owners, The city impacted by justice economy has become an epitome of the evolution of urban social life in modern China.