Abstract
ABSTRACTSince the middle of the 20th century, zoological gardens have endeavoured to assist in the restoration of global, regional and national biodiversity. To help realise these conservation goals zoo professionals rely on formal and informal education schemes to enhance zoo visitors' awareness of environmental conservation issues. A questionnaire was administered at eight Australian zoos to elicit information regarding visitors' environmental knowledge and attitudes. Data from several open-ended questionnaire items were consistent with data from closed questions which intimated that zoo respondents appreciated zoos' conservation activities. However, a gap existed between visitors' endorsement of conservation and their level of conservation activism. This suggests that educational and interpretive materials used in zoos should include comprehensive and clearly intelligible information about a range of environmental values and means of involvement in action for conservation.
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