Between the Summits: What Americans Think About Media Ethics

Abstract

An inventory of major studies between 1986 and 2006 indicates the public has continuing and in some cases increasing concerns about specific ethical practices in the mass media industries. While some concerns such as deception, invasion of privacy, advertising saturation, and excessive violence apply to multiple channels of communication, others are medium specific. For example, the public's primary anxieties about the Internet include fraud, spam, and the availability of pornography to children, while the primary concerns about telephone have included telemarketing and wiretapping. Overall findings suggest several substantial and escalating concerns such as the erosion of press credibility and trust in the media at large. These findings proved consistent with a recent national poll commissioned for the second U.S. Media Ethics Summit conference.