Between hagiography and historiography: Chabad, scholars of Hasidism, and the case of the portrait of Rabbi Shneur Zalman of Liady

Abstract

ABSTRACTThe portrait of Shneur Zalman of Liady is one of the most popular images in modern Jewish iconography. Published at the end of the nineteenth century, the portrait has quickly gained popularity both within and without the Chabad community. However, unlike the religious audience, which reveres the portrait as a faithful representation of the founder of Chabad, the secular, academic audience rejects it as fraudulent, together with all the supporting evidence provided by Chabad. This article revisits the history of the portrait’s creation and publication, paying particular attention to Russian documentation produced by Chabad in the 1930s, which has so far been entirely ignored by the scholarship. It identifies the portrait’s alleged painter and owner as well as other characters mentioned in these documents, with the aim of verifying Chabad’s version of events. Although this article does not answer conclusively whether the portrait is authentic or not, it proffers corroborating evidence for the Chabad point of view, and briefly discusses future research possibilities for the topic. Furthermore, the article considers the ways in which the leadership of Chabad used the history of the portrait to consolidate the movement and discusses the challenges that Chabad partisan historiography poses for the academic study of Hasidism.