Abstract

Abstract In April 2022, journalists at the tech website 9to5Mac discovered that photographs taken at sites related to the Holocaust would no longer appear in the Memories feature of Apple's Photos app. This article examines how news of this decision was received by the public through analysis of the comment section that followed the original 9to5Mac post. The perspectives on display in this public forum provide insight into the evolving public perception of automated memory technologies and the potential consequences of their use. Through this analysis, several interrelated areas of public concern emerge. These include the boundaries of platform intervention for governing access to content, the subjective qualities of personal photographs, and the metrics upon which algorithmic memory systems operate. Though opinions vary, this comment section captures an illustrative range of sentiment towards Apple Memories and this intervention into the memories of its users. This range demonstrates a degree of scepticism, alarm, and dissatisfaction rising among users who are increasingly aware of how algorithms are influencing their memories.

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