Abstract
During the Covid 19 Pandemic, we need both risk management strategy and marketing mix strategy to push our tourism. Also we need to focus on domestic tourism market with attractive and unique products. By using qualitative and quantitative models, we see that the increase in GDP growth and lending rate and risk free rate has a significant effect on increasing company stock price with the highest impact coefficient, in a case study of OCH Tourism Company in Vietnam. Last but not least, we suggest focusing on the application of information technology in tourism activities; at the same time, research continues to innovate products, increase the tourism demand; coordinate with the Department of Tourism Management in organizing cultural and tourism events in the province. The recovery of the domestic tourism industry will lead to the recovery of many other economic sectors, because the tourism industry itself is an integrated economic sector, it is related to aviation, trade, finance – Banking, agriculture, fishery, transportation.
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