Abstract
The research goal of this paper is to examine the influence of grocery shopping on the food well-being (FWB) of children and to identify measures that different stakeholders can take to contribute to children’s development of FWB in the grocery retail context. Special attention will be paid to the role of food retailers, marketers, and public policy makers and the positive contributions they can make to children’s FWB. We focus on the grocery retail context because it is a context to which children are often exposed and that has the potential to offer many opportunities for children to develop a good relationship with food.
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