Abstract
Betel vine cultivation is a type of agricultural activities which provided livelihood for the rural farmers. Farmers collected seasonal income from other crops, while betel vine cultivation produced income throughout the year from a small piece of land. By this it can reduce poverty & unemployment level. Thus an attempt has been made by the present study to examine the problems and prospects of the betel leaves cultivators in Puri district of Odisha. It has been found that the betel cultivators are facing various problems during production, marketing, and also some general constraints. Even the assistances provided by the Government are not sufficient enough. Thus it is therefore necessary to undertake various policy measures to eradicate the difficulties as the profit margin in betel leaves cultivation is very high and this could become an important source of livelihood.
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