Abstract
Best Practices in Online Polling
Highlights
Statement of ObjectivesTo ensure that the information gathered will be useable, clear articulation of the poll’s topic and purpose is of fundamental importance (Dillon, 2001; McNamara, 2003)
The previous report in this series recommended the use of the term “online polling” in referring generally to “questionnaires, quizzing, survey and assessment products,” and further defined the online polling as an asynchronous or real-time process of information gathering, obtained via responses to question(s) mediated by Web-based formats
Poll items commonly contain the response option “other.” If the range of response options is adequate for the purposes of the study, use of the “other” option can be a design flaw (Dillon, 2001)
Summary
To ensure that the information gathered will be useable, clear articulation of the poll’s topic and purpose is of fundamental importance (Dillon, 2001; McNamara, 2003). The poll’s objectives should be specific, clear-cut and unambiguous in order for the study to yield valid and reliable statistical information, as opposed to serving as a mere ruse in, for example, marketing, fund-raising, or vote-influencing activities (Best, 2002)
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