Berza maline u Srbiji - ispitivanje stavova proizvođača

Abstract

This paper analyzes the possibility of developing a commodity exchange in which raspberries produced in Serbia would be traded. Establishing a raspberry commodity exchange would provide for the determination of price for this fruit in the market, which would probably increase producers' satisfaction. For this purpose, the regulatory conditions for the development of commodity exchanges in Serbia and the volume of raspberry production in Serbia were analyzed. In order to assess the quality of refrigeration services and the perceived value of sales through a stock exchange, this paper also comprises an empirical research that has been conducted. Moreover, the connection of these variables with satisfaction and loyalty of raspberry producers to services of the owners of refrigeration facilities was analyzed, as well. Hence, the paper indirectly analyzes the readiness of raspberry producers to start trading in the commodity exchange. Statistical data processing and analysis were performed by using the statistical packages Microsoft Excel and SPSS. Higher perceived values of sales through a commodity exchange than the values of assessment of the quality of refrigeration services, as well as the negative influence of this perceived value on satisfaction with refrigeration services, indicate the willingness of raspberry producers to switch to selling in commodity exchanges.