BERRY FLORA NOMINATIONS IN THE RUSSIAN LANGUAGE COLOR SYSTEM. COWBERRY

Abstract

As a result of this study, the purpose of which is to establish on the material of various discourses (lexicographic, artistic, associative, advertising, Internet discourse) the actual composition of color terms used in cowberry’s coloristic descriptions, a coloristic spectrum of plant descriptions has been identified, including more than 30 basic color terms, and also lexemes with the meaning ‘to be in bloom’, ‘not ripe’ / ‘ripe’, with a ‘light’ seme; a number of color composites testifying to the importance of subtle color differentiation of cowberry in the native speaker linguistic consciousness. Other important results of the study are: 1) the identification of the cowberry’s descriptions color dominant (red), confirming the status of the plant as a standard sample of red and manifesting mass color stereotype of its perception; 2) the description of the periphery of cowberry’s color nominations, which made it possible to designate the range of individual author’s characteristics of the plant (more than 20 nominations, according to an associative experiment); 3) the identification of the functional potential of cowberry’s color descriptions, which is manifested in the ontological function, in the function of the aestheticization of reality, cultural-marking, ethnolinguocultural, advertising; 4) the establishment of new color terms, based on floristic nomination, production mechanisms, the lexicography and functionality study which will make some contribution to the Russian color conceptosphere description.