Abstract
300 entries This renowned encyclopedia provides comprehensive coverage of the culture, history, and business of sports around the world. The third edition brings the study of sports into the 21st century by integrating Berkshire's past work on women's sports and extreme sports into a complete sporting library. It includes over 300 updated and new articles on sports management and marketing, branding, sponsorship, doping scandals, sporting goods, extreme and fantasy sports, and technology, as well as on environmental and economic issues. Every sport imaginable is covered, and articles focus on the history, evolution, and future of sports around the world, and offer readers a solid understanding of why sports are played the way they are and what they mean to society
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