Abstract

This research aims to reveal the other side of the sharia benefits of culture giving Uang Panai’ based on Sharia Value Added point of view (SVA) as well as to break the negative stigma of various societies regarding culture the giving of expensive uang panai’ at a wedding public the Bugis-Makassar tribe. Research is a type of qualitative research using a case study approach in a critical paradigm. The research object is located in South Sulawesi. This study uses primary data through interviews with various informants and secondary data through literature review through websites such as online journals and information related to the research topic. Besides that, technique test data used that is Sharia Value Added (SVA) as a tool analysis in solving every profit related issue from culture giving uang panai’ at a wedding public the Bugis- Makassar tribe. The results of this study indicate that the culture of giving uang panai’ in South Sulawesi is not a transaction but still generates a profit. This is indicated by the existence of four types of sharia benefits derived from the culture of giving uang panai’ at marriages of the Bugis-Makassar people and are formulation from form Sharia Value Added (SVA), among others, namely sharia benefits in shape monetary, mental or psychological, spiritual and social added value that can be obtained by both sides party.

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