Benefits of CSR Through Quinoa Biotrade in South American Communities

Abstract

In recent years, the demand for organic, native products with high nutritional value, that do not contain any type of chemicals or preservatives and that have a certification, has increased. On the other hand, the sustainable development of companies, producers and agricultural areas do not keep pace with this growth. At the same time, companies have begun to make efforts to improve their corporate image by carrying out activities for the benefit of the communities. The main objective of this research is to identify what is known about the benefits of Corporate Social Responsibility (CSR) through the biotrade of quinoa in South American communities in the scientific literature between the years 2010 to 2020. In addition, it specifically focuses on the importance of CSR in quinoa-producing communities and the benefit of Fair-Trade certification in the populations. This way, the models and strategies found can be replicated in the future. Therefore, a systematic review of the literature was carried out, where information was collected on the CSR and Fair-Trade variables following the PRISMA statement (identification, screening, eligibility and included). For which four databases were used, such as: Redalyc, Ebsco, Google Scholar and Scielo; Finally, under the inclusion and exclusion criteria, 22 scientific articles were selected for this work. The results obtained show that companies that incorporate CSR have better management and a positive impact on the community, in the same way, fair-trade improves the quality of life of the producing community and provides environmental benefits. Finally, The research concludes that CSR through the biotrade of quinoa allows development and progress of the producing communities in South America, improving aspects of education and increasing jobs; at the same time, it generates value and increases the image of organizations. More studies focused on CSR in specific communities and the analysis of their adaptation to the context of the pandemic are recommended.