Abstract

Big data has the potential to become a key driver in revolutionizing the functioning of a supply chain. Data storage, data access, and data visibility have widened, allowing for the innovation of new processes to extract latent information about the key entities: customers, products, and markets within a supply chain. A comprehensive overview of how big data is utilized for enhancing the performance of stages within a supply chain is presented. This overview provides a foundation for describing the benefits of adopting big data for firms to gain a competitive advantage.

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